CODCasting – Activision Wants that YouTube/MLG Monay

There’s no doubt that CODcasting in Black Ops II is going to change the way people make Call of Duty videos on YouTube.  There’s also no doubt that CODcasting is Activision’s way of edging into the competitive gaming scene in a way they’ve never done before.  The question is, will CODcasting and it’s bundled ELITE/livestreaming services replace MLG for COD tournaments?

Part of what has made COD so popular is how entertaining it can be to watch.  As fun as Counter-Strike is to play, it’s boring to watch because of the lack of respawn and how camper-centric it can be (yes, people rush in CS, but it’s very hard to do well when moving in CS).  So why wouldn’t Activision want to cash in on the MLG/YouTube boom?  BO1 saw the first COD game to be integrated with YouTube and MW3 continued the trend.  BOII’s CODcasting is poised to replace the way people have been watching competitive COD. To me, it’s just a matter of time before we’re all watching ELITE competitions sponsored by Activision.  Considering how good an experience and presentation CODcasting is probably going to offer, I think people aren’t going to watch competitive COD any other way when it launches.

Part of what has held MLG back for COD is a lack of integration.  CODcasting has really opened the doors for a truly immersive and integrated spectating experience.  This year’s MLG circuit is going to be heavy on COD content and CODcasting is without a doubt going to make that content way more interesting.  But eventually, CODcasting will only be able to be broadcast via COD ELITE and MLG will probably get pushed out of the hustle.  What this means for us is that we’re probably going to have to pay for an ELITE Premium-type service (not all services included in BOII’s free ELITE service have been announced as of yet) to watch competitive COD gaming.  As much as I don’t like the way that sounds, I think it would actually make something like an ELITE Premium service worth the investment.

ELITE has lacked real exclusive content in my opinion and if I were more interested in MLG, chances are I’d be lining up to pay for ELITE Premium-type service, should it come to pass.  That said, it would really suck to see the MLG community pushed out of the COD scene.  A lot of great players and excellent YouTubers got their start with MLG and I worry that if Activision takes over the scene, the level of diversity we’ve gotten used to is going to thin out.

What are your thoughts?  Are you worried that MLG will struggle to compete with Activision?  Let us know in the comments.

Thank you for reading.

  • ummm

    how does a site like this not even know that elite is now completely free?

    • Pardon the wording. I’ve updated. We are completely aware it’s free. It’s more a worry that publishing companies may decide to capitalize on such features, as not all features included in this free ELITE service have been revealed yet. So the chance is still there.

    • mechcell

      if you watch official COD elite video: BO2 Integration and at the end of the video going see this disclaimer and disclaimer say:
      “…Some Call of Duty Elite features require a paid membership…”

      • Exactly this. Thanks for mentioning 🙂

        • inFamous2-VIC

          Too bad when they said that, they mean’t for MW3. They have a freaking video for god sake that says in BIG BOLD LETTERS CALL OF DUTY ELITE FOR BLACK OPS 2 IS COMPLETELY FREE. MW3 stuff you still need to pay for. Hence why they said that.

  • Regan Wright

    There is no Elite premium anymore, Elite is free to all.

    • Totally aware. I think the point is that, making MLG-type competitions an exclusive ELITE service would be worth the price.

    • inFamous2-VIC

      *For Black Ops 2 players. MW3 still has stuff that you need to pay for, but they aren’t accepting anymore money for elite subs so it’s very weird.

  • bcsddo

    I don’t care about all that crap. I just want to play the game.

  • Unless there’s something we all missed, Elite is 100% free now and this article should have been fact checked prior to publishing. Not the end of the world, but it might be worth an edit or even a rewrite.

    • Just updated the wording a little bit. As I mentioned in another comment, It’s more a worry that publishing companies may decide to capitalize on such features, as not all features included in this free ELITE service have been revealed yet. So the chance is still there.

      The other point being that if broadcasting MLG-type competitions would become an exclusive ELITE service, it would be worth the price.

      Edit: Check @mechcell ‘s comment 🙂

      • Ah, I see now. Thanks for the explanation. 🙂

  • Illlmatic

    Just because you dont like to watch CS doesnt make it boring and camper-centric… Theres lotsa great action for viewers who recognize the strats being used

    • CS can be fun to play but it’s not as fun to watch.

  • Agree that we will eventually see Call of Duty regular seasons, playoff rounds, and championships 100% sponsored and ran by Activision. CODCasting and in-game league play are the first steps. Disagree that it will eventually be a resurrected attempt at a subscription model. Activision failed to do that with the rest of Elite content and free map packs thrown in, I doubt they could do it with the competitive angle. It’s made a lot of people famous and some money, but Activision doesn’t care about monetizing the relative niche that is competitive gaming. They want to monetize the hundreds of hours the 30-million plus user base playing these games puts in.

  • Tom

    POOPy pants

  • I couldn’t care any less for MLG.

  • I play BF3, but the last BO2 event at E3 (or was it gamescom, im not sure) was entertaining enough for me to watch. I would never play this game (not hating on it, just not my type) but that event kept me coming back. If Activision wants this to go big, they might want to go along that line, and organize live events.

  • BOSS jediZOHAN

    Woody did an excellent video about CODCasting:

    All of the restrictions around CODCasting and how they’re implementing it makes me think that eventually, ELITE clan challenges, tournaments, etc will only be broadcast via ELITE to people that buy the COD season pass. That said, it would make sense if they offered livestreaming for free via ELITE, but it would add A LOT of value to the season pass.

    All that said, I doubt this is going to happen until at least the COD after BOII.

  • I doubt it will change anything Youtube wise because it only works in Private match but i think its poised to improve its entertainment value and from a spectator perspective thats what MLG is all

  • Alpine Maffu

    If this all takes off for them, I bet the uprise in competitive gaming and cod casting will correlate with a reduction in the single player space. We all know they pump these games out too quickly (see other MP1st threads) and I think If they can prove the alternative revenue stream, they will redirect the developers to this instead. Then, CoD can become more specialised, stop trying to rehash stories etc, and allow Activision to bring out a new franchise on next gen that starts from scratch. But CoD would live on and avoid death by a thousand cuts.

  • “it’s just a matter of time before we’re all watching ELITE competitions sponsored by Activision.” thats nice but i won’t be part of it.

  • Nemesis_96

    I would love to get involved in a tournament, like a Minor League Gaming tournament for the not quite so but still fairly pros! (like me xD)
    Especially after watching GamesCom, I will definitely be taking more interest in pro gaming tournaments, I am now a fan of OpTic and Prophecy! woo!

  • Can’t wait! No second chance! I love these games, mostly the guns. I just got a M4 like in the game and they have a bunch of other guns from different games.

  • jedi dummy

    Screwing up again jedi dumb dumb, hoepfully you wont be writing for this site anymore after that one. Hey, can I get a 10 page dissertation on COD from a worthless console players point of view? ……… o wait………. never mind

  • Grond Strong

    Doesn’t MLG have a much wider fanbase than simply CoD Elite? It doesn’t seem like CoD Elite, with its (given large) but still limited fanbase would be able to push MLG out of the way.