Battlefield 4 YouTube Personality Speaks Out, Responds to EA Advertising “Scandal”

Last week, news of EA paying influential YouTube personalities to advertise their games, including Battlefield 4, broke out, causing quite a stir in the relationship between video producers and their followers, not to mention the ties between EA and its fans.

In an example posted on NeoGAF, via IGN, a leaked contract outlined guidelines that producers needed to follow in order to get paid a certain amount of CPM. It included requests like leaving out commentary on bugs and glitches and highlighting only specific platforms, like the Xbox One, PlayStation 4, or PC.

Few sites were quick to criticize producers without full knowledge on the subject matter, and so well-known Battlefield YouTube personality LevelCapGamer took it upon himself to further explain the situation and issue a personal response to the matter.

“I’m writing this response because someone needs to say something on the YouTubers’ behalf about what happened is happening with the situation regarding YouTubers getting paid to make videos of Battlefield and other games,” he wrote in a recent Reddit post. “This is not an apology.”

“Most of the recent articles I have read regarding this subject talks about EA buying positive reviews and asking us to lie to our fan base about the state of Battlefield 4. Nothing could be further from the truth, and unfortunately these articles have been written to grab attention, so have dishonestly portrayed this situation as a scandal.

“Having been a part of several EA Ronku campaigns, I can tell you that at no point was I asked to lie or falsify my opinion of a game. EA is aware that asking people to do this is wrong and if you actually read the assignment documents that were leaked, EA never asks us to misinform people by only saying positive things about the game. I would love to disclose the actual campaigns to the public so you could see just how tame the requests were but I don’t have the authority to do so.”

He goes into further detail about the ordeal, which you can read for yourself right here, but it appears that his primary takeaway is as follows: “Everything that I say in my Battlefield videos is genuine; no opinions are bought, and thus I didn’t feel the need to disclose that I was getting paid by EA to say what I want.”

“I don’t feel like I’ve cheated anyone or falsely influenced anyone into purchasing Battlefield or any other game,” he concluded. “And while I cannot speak for all my fellow YouTubers, I know that those with whom I work on a regular basis feel the same way.”

Popular YouTube personality Boogie2988 also commented on the state of advertisement on YouTube in an informative video posted on his channel. In a similar case between Microsoft and content creators, he noted that this type of advertisement might be more commonplace throughout the industry than expected.

What’s your take? As a viewer, do you feel you are being swayed by money-fueled opinions, or is it a fair-and-square way for content creators to earn a living?


Shortly after publishing this piece, we noticed a video from yet another popular Battlefield 4 YouTube personality JackFrags discussing similar points. It’s a bit on the long side, but we think it’s hearing out what Battlefield producers like JackFrags have to say.

  • J4K5

    I enjoy there youTUBE channels and am not bothered if they are getting money…these guys need to make a living. Im all too aware how stories are written to get people to pick up their pitchforks and as such always read a post with a pinch of salt….. lets move on chaps.

  • marpla78

    Is someone believe the big time youtube producer dont recive money from the companies like EA is really living a bubble. I dont mind that, they have to make money for living is like the rest of us with our jobs. Is clear that all the hype before the game was a little to much…now that the game is broken and with a uncertain future for me i think we can see more different opinions from the youtubers or more close to the “fans” if you want to go that way.

    I follow Matt, Jack, Rival, Level and Westie and i enjoy the channels learn a few tricks from them, probably hard to them to give a 100% real feedback of the game without messing up some of the part of their contracts…so i undersand them.

    For me BF4 is the point break for EA with all the problems and bad management, either they go really bad or they start to rise from the ashes (doubt it).

    Just my 2 pesos.

  • Tommygun921

    I heard another popular BF YouTuber during a Twitch stream talking about this and as.he said they were asked to showcase certain aspects of bf4 and be eligible for a higher cpm. Like levolution or other new features to the BF series. The only issue I had with any of this was the CoD commentators that took advantage of this for a quick buck. Im glad to see that my favorite BF commentators received this as they have been loyally producing BF vids for years.

  • TI_21

    Still feel like Youtubers should put a box, where they disclose that a vid is sponsored by company X, into a corner at the beginning of the vid for a few seconds.

  • Jason Lane

    If someone gets paid to endorse a product then what’s the big deal? It’s the responsibility of the public to weed out which YouTube personalities are unbiased. George Foreman put out that grill that promoted healthy cooking and he was still a mountain of a man. I’m not sure where I was going with that.

    • Stigr Kullberg

      lol loved the way you finished that, man. haha

    • NinoBr0wn


    • Very well put! And +1 for the humor to help lighten the mood around here.

  • CoDforever

    LMAO !! theyre only saying that because they were also part of the people paid by EA!

    • rovwes

      why do you post on bf4 articles

      • NinoBr0wn

        Seriously though, every battlefield article.

        • CoDforever

          Are you crazy ? Havent been on these in a loooooong time

          • oofy

            5 days is a loooooogn time?

        • He’s just mad Activision isn’t paying him to help slander Battlefield 4

      • Jason Lane

        He has the right like everyone else to post when and where. I don’t play Battlefield but I still like to catch up on what’s going on with you guys. We are all in bed together, video games share the same fate.

  • Jason Lane

    Is LevelCapGamer strictly a Battlefield commentator? I don’t watch many gamer videos. Driftor is the only YouTube gamer I can stomach.

    • oofy

      Nah, he does CoD and Planetside 2, among other games.

    • MoweR

      No not cod, “tactical shooters” mainly planetside 2, he maybe put up 6 black ops 2 videos, but he is mainly a battlefield channel and one of the better ones on youtube, sometimes he showcases interesting games to him

  • Tyler Dominick

    That’s why I follow you guys on youtube. Keep up all the good work! Battlefield is not giving up and I hope the community is there to back them! Hooah

  • Mr. Thuggins

    Faux scandal for the whining people of the Internet. Move on.

  • uwantSAM0A

    I do feel like I was hustled into purchasing bf4 but I believe that was my fault for not being patient enough to wait and see. To me, it seems like the people who are falsely accusing youtubers are those who cant accept that same fact.

  • oofy

    I’ve watched a lot of JackFrags and LevelCap’s Bf4 vids. They’ve been fair and in my opinion, impartial about the pros and cons of the game.

  • Hates bad writers.

    LVLcap, the ass hat that condones playing like a dick, abusing the power weapons, and exploiting everything possible (engineers in the helicopter). On top of that actively acts as an advertisement to the game. He’s a hypocrite of massive size, and we shouldn’t take anything this retard says seriously. Just remember folks, it’s retards like him that manage to get more than half of a lobby to use the most broken attachments on the most broken guns. Why experiment when you can use the WIN gun? Fuck all that content you paid for! While consecutively putting average players on a slightly higher field, and making it harder for you to do such experimenting. Hell this dude glitches out into the upper rings on Operation Lockers central room.

  • henry

    like EA gives a s*** about whats right or wrong. their in the business of screwing people and do they ever do a hell of a job at it got respect for lvlcap but i think hes not being honest here. publishers do this kind of stuff all the time

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