Square Enix to Focus on Games That “Customers Can Enjoy More and Play Longer”

Square Enix‘s president and representative director, Yosuke Matsuda, has spoken about the way that “multiplayer games have taken the lead” over single-player titles, and how Square Enix will focus more on titles that “customers can enjoy more and play longer.”

“Gone are the days in which single-player games were of primary status and multiplayer games secondary. Lately, multiplayer games have taken the lead, and it is standard for games to be designed for long-term play…

To increase customer satisfaction and enhance the lifetime value of the games themselves, [Square Enix] will endeavor to develop games designed not to be played once after launch but that customers can enjoy more and play longer.”

With Final Fantasy XV receiving frequent content updates, including the upcoming “Comrades” multiplayer expansion, it’s clear to see how Square Enix is moving to keep games well-supported after release, in order to keep players coming back. 

Do you think it’s wise to focus on games as more of a service?

Source: Twitter via IGN

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