Just last week, we reported that analyst firm Cowen mentioned that Battlefield V pre-order sales have been “weak,” and a big part of that has to do with its release date being sandwiched between Call of Duty: Black Ops 4, and Red Dead Redemption 2.
Now, in a newly published report by CNBC, Cowen has doubled down on its earlier statement and even went a few steps further. According to Cowen analyst Doug Creutz, pre-order sales of Battlefield V have been a “serious disappointment,” and that if he had to pick a “casualty” for October, it’d be DICE’s shooter.
Creutz states that the Battlefield V pre-orders are tracking more than 85 percent behind rival franchise, Call of Duty: Black Ops 4. To put things in perspective, Battlefield 3 was just behind pre-order sales by 20 percent compared to that year’s Call of Duty title; with the next installment of the franchise — Battlefield 4 — lagged Call of Duty pre-order sales by 40 percent, As for the most recent Battlefield game, Battlefield 1 actually tracked ahead of Call of Duty at this same time before launch.
This is very far off the tracking levels of previous Battlefield titles in 2011, 2013, and 2016. With a release date directly in between CoD and RDR, we worry that BFV could be headed for a similar fate as 2016’s Titanfall 2, which got squeezed out by its launch date directly between Battlefield 1 and Call of Duty: Infinite Warfare. – Doug Creutz
Furthermore, Creutz thinks the 13-14 million units EA is estimating for BFV is “not looking achievable.”
With EA announcing the Battlefield V beta dates earlier today, that should help bolster the game’s pre-order sales, no? Of course, the news that BFV’s battle royale mode is being made by another studio, and not DICE, might make convincing gamers to plunk down their cash early a tad more difficult.