EA Explains Why Star Wars Squadrons Is Priced Lower Than Usual

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While games are usually priced at $60 per copy, that doesn’t seem to be the case for the upcoming flight sim, Star Wars Squadrons. In EA’s latest quarterly earnings call, the publisher explained why Star Wars Squadrons is priced lower than usual.

Here’s what Blake Jorgensen, EA COO had to say when asked about it:

Mario Lou: That’s great. I haven’t asked the second one yet. That’s very helpful, Blake. So the second one is on Star Wars. Can you provide some color behind the decision process regarding pricing squadrons at $40 with no additional MTX? So I do think all games are not created equal, so overall I’m surprised how the standard has been for $60 video games in the last years 15. So why go $40 all in and not free to play or just in general what are your thoughts on potentially pricing next gen titles at a higher price point of $70 instead of $60.

Blake Jorgensen:Yes and I’ll have Andrew just sort of help out on this as well because it’s important here for both of us. I mean we always look at the top — the games and we want to make sure we are providing the greatest value for our players. And games all have different scales and most of our games right now have huge scale. We designed this game to really focus on what we heard from consumers, which is one of their greatest fantasies and that’s to be able to fly ex wing fighter, fly fighter and be in a dog fight and so it doesn’t have the breath of some of our games but it is still an incredible game and so that’s why we chose to price it at a slightly lower level to also allow access to as many people as possible who had that Star Wars fantasy.

Well, there you go. At the very least, don’t think of it as a budget title, but maybe as a good thing that it costs less to play the latest Star Wars game?

Star Wars Squadrons will launch with six maps and won’t offer microtransactions, and will fly out this October 2 on the PS4, Xbox One, and PC.

Source: SeekingAlpha (login required)

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