The PS5 is almost upon us — well, at least those who managed to snag one via pre-order, anyway. To help drum up hype, Sony has released the PS5 launch ad spot and it features rapper Travis Scott!
There are no limits to where we’ll go. We are all explorers. PlayStation®5. PLAY HAS NO LIMITS.
Here’s what Sony’s Senior VP, PlayStation Worldwide Marketing of Sony Interactive Entertainment had to say about the ad:
For launch, our goal has always been to create a spot that feels epic and iconic; a spot that truly celebrates our desire to push the boundaries of what is possible and evokes the excitement that you will have through the unique experiences made possible with PlayStation 5.
The theme of the spot is centered around the idea of exploration. There is a desire in all of us to explore and discover new possibilities, whether it’s in gaming, or in our everyday lives. We all want to go to places we’ve never been, see what’s never been seen. We tell the story by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.
Finally, we needed an iconic voice to narrate this unique spot, we went with our new strategic creative partner – Travis Scott. We hope you enjoy, and we look forward to continuing to explore new and exciting worlds with you through PlayStation 5.
In other PS5 news, unboxing of the console went live yesterday, and you can watch that here alongside comparison against other consoles as well.
Source: PlayStation Blog