Star Wars Battlefront 2 Loot Box Controversy Caused DICE to Hit “Rock Bottom,” Player Sentiment Now Rising Says DICE

battlefront 2 loot box controversy

Regardless if you’re a Star Wars or a shooter fan or not, chances are you’ve heard of the big Star Wars Battlefront 2 loot box controversy in 2017.  It was so big that not reports came in that Disney, who owns the Star Wars IP, even threatened to pull the plug with its EA partnership due to how out of hand it’s gotten.

While players might not have liked what EA had planned for the game, even the studio who developed Battlefront 2 felt the backlash. DICE Design Director of Star Wars Battlefront 2 Dennis Brannvall says that due to the Battlefront 2 loot box controversy, the studio hit “rock bottom” in terms of player sentiment.

We hit rock bottom in terms of player sentiment but now it’s climbing every month. We’re delivering more content this year than we did in the first year, which is also a sign of a healthy game. The community’s happier than it’s ever been, especially with the big announcement yesterday. I think we had to take a step back, the team had to look at itself in the mirror a little bit, pick ourselves up from a really rough Christmas for everyone and then just get back to work. – Dennis Brannvall (DICE Design Director)

Let’s hope this is a lesson for both EA and DICE, and that it won’t happen again.

In other Battlefront 2 news, DICE has been superb in adding content to it post-launch even after two years of being out. You can check out the updated roadmap for 2019 right here. We also posted gameplay of the upcoming PvE mode, which you ought to watch, too.

Source: Games Industry

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The Night Rider
The Night Rider
4 years ago

Uh no? You hit near-bottom with BF5, then hit rock bottom when you called fans idiots and challenged them not to buy the game, if they didn’t like your batshit far-left Swede nonsense. Although I’m not sure that was rock bottom, I’d put money on them getting worse.

buggerlugz
buggerlugz
4 years ago

What a lot of guff. They learned nothing, as always its about ££ nothing else.

andrewsqual
andrewsqual
4 years ago

Yeah because Battlefield 5 didn’t happen since then and their awful game engine hasn’t been used in any other thrashy EA games since then either. No, THAT was the low point nearly 2 whole years ago.

potato
potato
4 years ago

Ohhhh here it comes. DICE is afraid they’re gonna be fired. Who would believe them? The faster they disappear from gaming the better.

Joe Blow
Joe Blow
4 years ago

Hilarious. DICE paying some rag to let us know we aren’t mad at DICE for being POS thieves anymore. I think not, DICE, you trash. You are PERMA-DEAD!

Norbert Demeter
4 years ago

Look at Dice telling me how i feel about Dice. Ridiculous. They made 2 mediocre games, kinda boring, and they pumped them full of microtransactions. They’re the lackeys of EA, and they want us to believe we like them now. Truly hilarious.

Multiplataformgamerz
Multiplataformgamerz
4 years ago

ooh you guys just called more hate on you
you need better PR, but not like I care

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