Once again, Activision delivers the biggest entertainment launch of the year with Treyarch’s Call of Duty: Black Ops 2, earning more than $500 million worldwide in the first 24 hours.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for ‘Harry Potter’ and ‘Star Wars,’ the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
Eric Hirsberg, CEO of Activition Publishing added, ”Call of Duty has become more than a product people buy, it’s a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season. I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day.”
During launch last Tuesday, November 13, more than 16,000 midnight openings at retail stores worldwide were attended. In the world of Twitter, Black Ops 2 became the trending topic in 23 cities worldwide in the first 24-hours of release.
Keep your sights on MP1st for our incoming Call of Duty: Black Ops 2 review!