It seems Activision’s decision to move away from the traditional map pack DLC post-launch support for Call of Duty: Modern Warfare is paying off in more ways than one, as Call of Duty microtransaction earnings have skyrocketed.
In yesterday’s quarterly financial earnings call, Activision President and COO Daniel Alegre announced that due to Call of Duty: Modern Warfare, and Warzone’s success, the overall Call of Duty microtransaction revenue more than doubled in Q1, and was five times higher year-on-year!
Warzone success is enabling us to reach new players in new geographies including on PC with PC consumption more than double the prior premium content release. Call of Duty in-game net bookings more than doubled from Q1 and were around 5 times higher than the year-ago quarter. In its first three quarters, total in-game net bookings for Modern Warfare now exceeded the price three Call of Duty titles combined over the same period. – Activision President and COO Daniel Alegre
Of course, based on his statement, this also factors in COD Mobile, but even so, this means that selling cosmetics-only DLC, and not map packs or Supply Drops that included exclusive weapons, has made Activision more money.
This is good news for gamers, right? Hopefully, this means that map packs and Supply Drops will be a thing of the past for future Call of Duty titles. Speaking of which, in the same earnings call Activision confirmed that this year’s Call of Duty is still due for release in Q4 2020, and is being co-developed by Treyarch and Raven Software.
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