It’s no secret that Apex Legends has been a huge success for publisher EA and developer Respawn Entertainment. While it’s a free-to-play game, it seems this has worked in its favor, as the title has not only amassed a gigantic player base, but is even closing in on $1 billion in net bookings per year!
This was disclosed by EA CEO Andrew Wilson during the publisher’s latest quarterly earnings report. Wilson also hyped up how viewer engagement has been super strong, as well as how it’s continuing to gain steam.
Apex Legends continues to grow as one of the top franchises in the industry. A brand-new IP that has scaled to more than a 100 million players and is closing in on a billion dollars in net bookings annually. Season 9 and season 10 introspectively set new marks for the highest active players of Season one.
And Q2 was the biggest quarter of income spending in Apex that we’ve had to date. Apex is growing beyond the game as well. It was one of the most watched titles on Twitch during the quarter with more than a $130 million hours of season 10 content watched to-date, up nearly 40% from the previous season. – Andrew Wilson, EA CEO
Net bookings refers to microtransactions, which Apex Legends has for customizable items for the legends and player profiles. With money coming in like this, it’s no wonder that Respawn is doubling down on the game’s development. Speaking of which, the latest season just kicked off this week, which you can read about here.
Source: SeekingAlpha (login required)