Call of Duty: Black Ops 4 Sales in Second Half of the Quarter Failed to Meet Expectations

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While Activision has announced that Call of Duty: Black Ops 4 earned over half a billion dollars in its opening weekend, it seems the game isn’t performing up to Activision’s expectations.

In Activision’s earnings call today, the publisher mentioned that while Black Ops 4 sales trumped Black Ops 3 sales in its launch quarter, sales of Black Ops 4 in the second half of the quarter was below the publisher’s expectations.

Black Ops 4 sold through more units than Black Ops 3 in its launch quarter with PC units more than tripling and engagement was strong with average hours per player increasing versus Black Ops 3 as players enjoyed Blackout, Multiplayer and Zombies. We also saw a significant shift to digital this the year, with full game downloads representing over 40% of console sell-through versus approximately 30% for World War II. However, sales of Black Ops 4 in the second half of the quarter were below our outlook, due to weaker-than-expected retail demand lower-than-anticipated pricing and other promotional activities that didn’t meet expectations. Although Black Ops 4 in-game net bookings started off slower than expected following the introduction of the new in-game system, we were encouraged by the response we saw when we introduced more compelling content with the second season events in late Q4. – Coddy Johnson, Activision COO

Is this news surprising to you? Given how big Black Ops 2 and BO3 was, I’m not surprised that any COD game could live up to ’em.

In other Black Ops 4 news, there’s a new playlist out now, and TDM and Kill Confirmed score limits have been increased permanently.

Source: Seeking Alpha (login require)

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