EA just managed to sign a major racing icon, and it’s none other than Formula 1 back-to-back World Champion Max Verstappen. The deal will allow Verstappen to “collaborate” and “create” content across EA Sports’ portfolio, which means that his likeness may appear in EA Sports titles, ads, and other forms of media moving forward.
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Verstappen posted an announcement video of the signing on his Twitter account.
Max Verstappen x @EASPORTS
Soon…
#EAathlete pic.twitter.com/rZ9AOp5QYp— Max Verstappen (@Max33Verstappen) February 3, 2023
Here’s what Verstappen himself had to say about the partnership.
Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life. EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.
EA Sports & Racing Brand SVP Andrea Hopelain also commented on the signing:
Max is a tenacious competitor and true champion who shares a deep love of games and play. As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.
As part of the deal, Verstappen will be sponsored by EA Sports during the 2023 season, with the EA Sports logo to be featured on the chin of the racer’s helmet.