GeForce NOW Coming To Cars, Starting With Hyundai, BYD, and Polestar

geforce now cars

At CES 2023, NVIDIA has revealed that its GeForce NOW cloud gaming service will soon be available in cars, with Hyundai Motor Group (Hyundai, Kia, Genesis), BYD, and Polestar to be the first car manufacturers to bring the popular service to their car offerings.

With this move, NVIDIA is significantly furthering its investment into the automobile business, with its NVIDIA Drive infotainment systems already present in a number of cars from the three automakers. Ali Kani, vice president of automative at NVIDIA, stated:

Accelerated computing, AI and connectivity are delivering new levels of automation, safety, convenience and enjoyment to the car. The ability to stream popular titles from gamers’ libraries along with dozens of free-to-play games will bring the in-vehicle infotainment experience to new heights.

The Hyundai Motor Group, BYD, and Polestar will be the first manufacturers to incorporate GeForce NOW in their cars:

  • Hyundai Motor Group, which includes as standard NVIDIA DRIVE in-vehicle infotainment systems across its Hyundai, Kia and Genesis lineup, will include GeForce NOW in its vehicles.
  • BYD, which is developing its NEVs on the NVIDIA DRIVE® platform, is also working with NVIDIA to bring the in-vehicle cloud gaming experience of GeForce NOW to the international automotive market.
  • Polestar, which is also powered by NVIDIA DRIVE centralized compute, will bring the cloud gaming service to its EVs.

The move comes hot on the heels of Tesla’s Steam integration announcement in December. While Tesla models run games natively in their multimedia systems, cloud gaming support will allow these manufacturers to provide a similar experience with a much smaller energy cost.

GeForce NOW is available from NVIDIA in North America and Europe, and through GeForce NOW Alliance partners in other parts of the world. NVIDIA has now also revealed the RTX 4070 Ti GPU: a rebrand of the “unlaunched” 12 GB RTX 4080 from last fall, and the Lovelace series’ cheapest offering yet at $799.

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