Report: COD Vanguard Launch Sales Down 40% Compared to Black Ops Cold War; Worst UK Launch in 14 Years

COD Vanguard Launch Sales

It looks like Call of Duty: Vanguard launch sales aren’t exactly setting the charts on fire — at least in the UK. The latest sales report from GSD data shows that physical retail sales dropped 26% compared to last year’s Black Ops Cold War. Now, if you think that declinde was compensated by digital sales, it wasn’t, as digital Vanguard launch sales were down 44% as well compared to last year’s entry.

However, even if this is the case, Vanguard is still the second highest biggest game launch in the UK this year only behind FIFA 22. Check out the full list below.

Last Week This Week Title
New Entry 1 Call of Duty: Vanguard
1 2 FIFA 22
2 3 Marvel’s Guardians of the Galaxy
3 4 Mario Party Superstars
6 5 Grand Theft Auto 5
10 6 Mario Kart 8: Deluxe
5 7 Far Cry 6
25 8 Spider-Man: Miles Morales
9 9 Minecraft (Switch)
11 10 Animal Crossing: New Horizons

Adding more fuel to the bad news fire for Activision, VGC’s own sources have suggested that Vanguard had the lowest-performing Call of Duty launch in 14 years! Per the report, only Call of Duty 4: Modern Warfare released way back in 2007 sold fewer units during opening week, though one can argue that the gaming landscape is bigger now compared to 2007, and Vanguard is available on more platforms as well.

More data from VGC states that Call of Duty titles seen as “fails” by the community such as COD: Ghosts and Infinite Warfare sold more during its launch week than Vanguard.

Mind, this is only for the UK, though it’s still a big blow when you think about it. Is this because Vanguard was released during the transition from the PS4/Xbox One era to PS5/Xbox Series X|S or are people not a fan of non-modern setting multiplayer shooter? We can’t say for certain. For thosew who bought Vanguard, is the game living up to your expectations? Let us know down in the comments below.

Source: GamesIndustry, VGC

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Kasper Bergmann
2 years ago

For me it has nothing to do with if a game is set in the modern era or in WW2. It is other things, how the core gameplay feels ect. And how smooth or non smooth a game & online servers runs! How polished or non polished a game are!!! Now a days, it is just to easy to launch a game riddled with bugs/glitches, big issues or missing features from day 1 ect. And they often spend 6-12 month fixing or adding in things AFTER release! Im not going to pay full price for an AAA title that starts out like that! Same for BFV & BF2042! Devs and or Publisher’s like EA/Activision are simple not listeting enough to the core fan base now days, but that is Just my opinion!

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