Zenless Zone Zero’s “Operation Yum” Lets You Try Food From the Game in Real Life
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By now, many of you are probably deep in the Zenless Zone Zero 2.0 update, with all its new story content, agents, and activities that have been rolling out since its release. This past week, we saw the introduction of a new limited-time in-game event, “Operation Yum,” which allows players to earn even more rewards!
But did you know that this event isn’t only happening in-game? That’s right, for a limited time at select food chains, Zenless Zone Zero fans will have the opportunity to try out some tasty food themed on the game itself! There are even some in-game rewards you can snag for doing it, too.
Proxies, Operation Yum Has Commenced
For the next 45 days, miHoYo is hosting a collaboration event called “Operation Yum,” which sees in-game food and treats make their way into the real world at participating retailers. A comprehensive breakdown of the event can be found on the official Zenless Zone Zero website, which lists all participating chains worldwide. For those of us living stateside, Beard Papa’s is currently running their collab until July 15. Those living in Europe, specifically around London, you’ll be glad to know the collab event is starting soon, as Butchies will be offering collabradive burgers from July 15 to August 15.
Here’s a breakdown of the Butchies’ collab:
- Featured Products: ZZZing Burger
- Available Locations: All Butchies shops in London
- Purchase Rewards: Players who purchase the ZZZing Burger combo at participating stores will receive a scratch-off card to redeem in-game rewards, including an exclusive avatar and profile card, as well as a Zenless Zone Zero Operation Yum Series postcard and poster.
Not bad! I can’t vouch for how good the food is at Butchies myself, since I live in the states (Beard Papa’s is great, though!) but if you do happen to love Butchies and are a fellow player of ZZZ, well, now you got a good excuse to go!
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