During an earnings call yesterday, EA highlighted the growth of the Battlefield series, and EA’s CEO seemed content with Battlefield 3’s market share in the FPS genre.
EA revealed that Battlefield 3 has shipped 15 million units since launch, and is expected to reach the 18 million mark by the end of this fiscal year (March 31st, 2013).
As you can see in the bottom left of the slide below, these numbers are based on units shipped (sold-in) to retailers, not sold through to gamers. In February, EA announced that Battlefield 3 reached 10 million copies sold.
Among EA’s highlights of the fiscal year, the publisher proclaimed that Battlefield 3 has succeeded at what EA set out to achieve with the title. EA’s CEO John Riccitiello stated, “We did what we said we’d do with Battlefield. Battlefield 3 took [a] very significant share from the leading competitor on its way to being one of the biggest selling titles in EA history. There will be exciting new developments for the Battlefield brand as FY13 progresses.”
Last month, a report suggested that Battlefield 3 did affect Modern Warfare 3’s sales to some degree. Battlefield 3 had 6.3 million players in March 2012, whereas the most recent numbers released for Modern Warfare 3 indicate that there was 20 million unique players in December 2011. Activision will hold its earnings call tomorrow, May 9th.
The “exciting developments” Riccitiello is referring to might begin this month with downloadable content promised for May and June.