It’s no secret that Activision earns a lot of money not only on game sales, but on in-game microtransactions as well. For the Call of Duty franchise, it looks like things are doing very, very well.
In the publisher;s latest quarterly earnings report, Activision President & COO Daniel Alegre shared that Black Ops Cold War & Warzone’s first two seasons are in the top three of most earned revenue in Call of Duty microtransactions history!
Since we integrate a Warzone with Black Ops Cold War in December, it continued to see a strong conversion to the premium game. Q1 premium sales were well above the levels typically seen in the first quarter and in-game player investment trends similarly remain robust. In-game net bookings on console and PC grew more than 60% year-over-year in the first quarter and the first two seasons of Black Ops Cold War and Warzone content were both in the top three seasons in Call of Duty history for in-game net bookings. In season three, which launched just two weeks ago, alongside a major refresh of the Warzone experience is sustaining this strong run rate, tracking the line with the first two seasons. – Daniel Alegre, Activision President & COO
That’s definitely one mighty achievement!
In the same earnings report, Activision head honcho Bobby Kotick said that the company is “laser-focused” on retaining talent, and aligning “performance and reward.”
Source: SeekingAlpha (login required)