It’s no secret that Activision earns a lot of money via microtransctions in its Call of Duty games. Now, while gamers might be annoyed at how these are implemented, it seems there are always gamers who are willing to pony up the dough to either have their character stand out from the pack, or just to easily earn a new weapon.
As part of Activision’s Q2 earnings call, the publisher announced that not only did Call of Duty: Black Ops 4 has more MAUs (monthly active users) than Call of Duty: WWII, but even the hours played increased by more than 50 percent! Not only that, but the publisher mentioned that the Black Ops 4 microtransactions revenue are higher than that of COD: WWII as well.
For Call of Duty: Black Ops 4, net bookingsB from in-game items grew year-over-year versus Call of Duty:WWII and are ahead of WWII on a comparable life-to-date basis.
Given how Treyarch has annoyingly made new guns easier to earn by buying Reserves (read: loot boxes) in Black Ops 4, (which is what it also did in Black Ops 3), it shouldn’t be that surprising that the Black Ops 4 microtransactions revenue is higher than WWII, since, y’know, Sledgehammer Games didn’t pull off anything like that.
- Related Reading: Activision Sees Call of Duty as “Best of Both Worlds” in Terms of Live Services and Yearly Releases
Let’s hope that Infinity Ward has enough control regarding over their game that we won’t see this pay-to-win scenario in Modern Warfare.
Are you surprised that Black Ops 4 earned higher than WWII in terms of MTX revenue or not at all?
Source: Seeking Alpha (login required)