Call of Duty Black Ops 6 Marketing Replaces Local Minnesota Annoyance

Minnesotans, you can all probably relate to what I am about to say. Every day for the last two years, I have gone to work and driven back home, bombarded by billboards as I entered and exited the city. Usually, I’d drive through them, paying no attention to them whatsoever, but for the last two years, a local realtor decided to buy up most of these billboards, plastering them with himself holding a big smile and arms at the ready for a hug. While that seemed innocent and was funny the first time he started to do them, it quickly became more of an annoyance, as countless stretches of billboards, all advertising different things, would soon be replaced with his giant smug face. Well, it seems that Activision has caught wind of this, and in a rather brilliant and clever marketing ploy for Black Ops 6, he has now been replaced by the Replace

Everywhere I Go… I See His Face…

For those who have no idea what I’m talking about, the billboards many of us Minnesotans have been seeing on the daily comes from a man named Kris Lindahl, advertising his own realtor company. I can’t speak on his business personally, but I will say that the billboards have become aggressively annoying in the months since he started to do them.

Look at that stupid grin and those stupid arms, I don’t know the guy, but I feel like I want to punch him after seeing so many of these scattered all over Minneapolis and local townships. I get it, you have money and you want my house, but that smile says not to trust you.

I joke as I can’t tell you from any experience about how he runs his business, but you could probably imagine mine, and the hundreds of thousands of other Minnesotans during our daily commute, when we were pulling double takes to realize that it was no longer Kris on several of these Billboards, but instead, actor Peter Stormare, reprising his role as The Replacer for Call of Duty Black Ops 6.

I don’t know, I think it’s pretty cool all things considering that it feels like such a random thing for Activision to do, especially in a state that doesn’t really have any massive gaming events like the ones on the East and West Coast. I found it pretty humorous myself when I saw it during my drive, and it does feel like a nice little acknowledgment from the studio to do for the state I live in. I don’t know, there’s not a lot of major gaming events here despite us having some pretty cool attractions, and gaming has become more of an online attraction compared to how massive marketing and launch events were in the early 2000s, so it’s nice to see a bit of that return around here. That may be because we do have an Activision QA and Publishing building, as well as the Minnesota Rokkr, an esports team part of the Call of Duty League.

More Black Ops 6 Reading:

• Call of Duty on Steam Sees 300K Concurrents Buoyed by Black Ops 6’s Launch; Highest Since Warzone’s Release
• Black Ops 6 Unlimited XP Glitch and Easy Camo Grind Surfaces for Zombies Mode
• TCL Extends Partnership With Activision, Becoming the Official TV and Sound Bar for Call of Duty Black Ops 6

Stay connected to MP1st and the latest news by following us on Bluesky, X, Facebook, TikTok, YouTube, and Google News.