Activision Acknowledges Call of Duty Franchise Has Not Met Player Expectations; Next Era Being Built to Deliver What Fans Want
Looks like some big changes are indeed coming to the Call of Duty franchise, as it has been confirmed that it will no longer be doing back-to-back releases of sub-franchise games (back to rotating releases). But that’s not all: the next era of Call of Duty is now underway, built with players in mind to deliver exactly what they want.
Seems community feedback will play a major role in future Call of Duty releases.
The Call of Duty Team Feels Confident About the Future of Call of Duty
As shared by the Call of Duty team in a new post, Call of Duty is going back to having its yearly release being from different sub-franchises in the series, much like it was before they released Modern Warfare 3 the year after Modern Warfare 2, and recently Black Ops 7 the year after Black Ops 6. That means next year’s release won’t be another Black Ops, not that anyone was thinking it would be.
But that’s not the only thing, as it seems the studios have some big plans to bring some even bigger changes to the franchise moving forward.
Activision notes, “We also know that for some of you, the Franchise has not met your expectations fully. To be very clear, we know what you expect and rest assured we will deliver, and overdeliver, on those expectations as we move forward.”
- We will no longer do back-to-back releases of Modern Warfare or Black Ops games. The reasons are many, but the main one is to ensure we provide an absolutely unique experience each and every year.
- We will drive innovation that is meaningful, not incremental. While we aren’t sharing those plans today, we look forward to doing so when the time is right.
Adding to the first statement, Activision also talks abot the future of the franchise, stating, “To be clear, the future of Call of Duty is very strong and we believe our best days are ahead of us given the depth and talent of our development teams. We have been building the next era of Call of Duty, and it will deliver precisely on what you want along with some surprises that push the Franchise and the genre forward. We look forward to welcoming you in, listening to you, and moving forward together.”
Although we gave Black Ops 7 a solid score in our review, it has been at the center of numerous controversies and criticisms (including the handling of the game’s campaign), despite the studio’s recent commitment to listening to the community.
It seems that the studios have had a major wake-up call. With pressure from its competitor, EA, which recently released Battlefield 6, it looks like the gears are turning at Activision, and hopefully for the better.
I can’t wait to see what they do with the new, refined commitment.
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