With the Call of Duty franchise transitioning from a paid map pack post-launch business model to one focusing primarily on microtransactions, it seems this move has paid off in spades for publisher Activision, as the company has reported that Call of Duty microtransactions and game sales have now netter over $3 billion in just the last months!
Here’s the announcement per the press release:
Activision’s iconic Call of Duty® series has set new franchise records as it shifts to a shared ecosystem business model. Following the record-setting launch of Call of Duty: Black Ops Cold War, the Call of Duty franchise has surpassed over $3 billion in net bookings* over the last 12 months with key performance metrics across engagement and premium game sales at all-time, franchise highs over the period.
Across Call of Duty there is strong momentum. Year-to-date increases include net bookings up over 80% and units sold through up over 40% year over year. Over 200 million people have played Call of Duty this year.** On console and PC, the franchise has delivered the highest number of players in recorded history this year, as well as the biggest November ever for monthly players and hours played.
Per Activision, the sales figures revealed today include Call of Duty retail and digital unit sales and revenues across consoles, PC and mobile releases. No breakdown was given by the publisher.
The latest Call of Duty game, Black Ops Cold War, is out now, and will have its first season launch sometime this month, which promises new maps, weapons and more.