Following the earlier FIFA split announcement, EA Sports shows no signs of slowing down with its legendary association football sim franchise. The official EA Sports FC logo and branding have now been revealed, and the imagery will be debuted to football audiences in more than 100 upcoming European league matches.
Check the new logo out below:
As EA Sports’ FIFA licensing agreement comes to an end, the developer is now beginning the transition to the next iteration of its football sim franchise after FIFA 23. The EA Sports FC logo and branding will be displayed to the world in stadiums and other media in over 100 upcoming matches in the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more. Notably, this confirms that EA Sports will retain its licensing agreements with European football leagues even though its games will no longer carry the FIFA branding.
EA Sports’ football league partners each issued statements to celebrate their continued partnership, some of which are shared below:
Premier League – Chief Executive Richard Masters:
Through our long-standing partnership with EA SPORTS, we are able to bring fans around the world closer to the Premier League and we recognise the importance of the next generation in growing the future of football. We look forward to the relationship evolving through the launch of EA SPORTS FC, whether that’s bringing in developments in the ePremier League, opening new football pitches to benefit communities in the UK, or providing fans with exciting in-game experiences.
La Liga – President Javier Tebas:
We pride ourselves on driving innovation in football, and our partnership with EA SPORTS FC exemplifies that mission. EA SPORTS FC will be a hub for positive growth in football, and we will continue striving for new and innovative ways for fans to authentically engage with LaLiga matches.
Bundesliga – Chief Marketing Officer Peer Naubert:
Fans around the world can discover and make life-long connections with clubs and players through video games, and it is crucial that top football leagues such as the Bundesliga are utilizing the best platforms to engage with this group of supporters. Our ongoing partnership with EA SPORTS allows us to do exactly this through EA SPORTS FC, and we hope our fans are as excited as we are for the future of football.
Meanwhile, FIFA 23’s lifecycle currently continues with no release date in sight for the first EA Sports FC title, though a Fall 2023 release date is expected in line with previous games. Stay tuned here at MP1st for all upcoming EA Sports FC and FIFA 23 news and announcements.