Embracer Group Future Acquisitions Not Yet Done Says CEO

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Despite totalling more than $8 billion up to this day, Embracer Group acquisitions are still not done according CEO Lars Wingefors. In an exclusive with the Financial Times, Wingefors describes their plans for future acquisitions, as well as what studios they are targeting.

Reported by the Financial Times (via VGC), Wingefors says that he wants to invest in more free-to-play titles and focus in countries like the UK, the US, Poland, France and China.

As for the company’s target studios, he says that they want “entrepreneurs with a successful record:”

“From a commercial standpoint, we don’t have central, commercial decision-making. Looking at other companies, they’ve struggled when they put too many layers of directors and management and start controlling creators, that’s when they start falling apart.”

It’s worth noting that the Embracer Group has not only embarked in video game company acquisitions. Earlier this year, the company acquired Dark Horse media, the comic book media giant which gave them access to more than 300 intellectual properties. Check out the full report on that here.

As for video game-related acquisitions, the latest big-name deal struck was Embracer Group’s purchase of Gearbox Software earlier last year worth more than $1 billion.

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