One of France’s promising video game developers has a new name, as Focus Home Interactive rebrands itself as Focus Entertainment!
After their acquisition of numerous studios such as Deck13 Interactive and Dotemu, Focus has decided to reflect on this growth and changes by rebranding itself and showing they are a bigger player in the video game industry today. The company released this statement over at their official website.
The acquisition of studios such as Deck13 Interactive, StreumOn Studio, and more recently, Dotemu and its label The Arcade Crew, demonstrate Focus’ desire to integrate talents and studios with singular visions in our strong and ambitious Group, to promote value creation, anticipate new trends, and unique gameplay.
From now on, the Focus Entertainment brand covers all of Focus’ activities, with the term Entertainment being representative of the desire to diversify its games, products, services and revenue streams. Entertainment also emphasizes the ambition to offer players around the world unique experiences, supported by an editorial policy that stands out thanks to innovative concepts, inventive gameplay and original worlds that transcend the boundaries of video games.
Focus acquired Streets of Rage 4 developer Dotemu just last month, and you can read about the details on that acquisition here.
Congratulations on your new brand and name, Focus Entertainment!