Released this January 20, IO Interactive’s Hitman 3 is already profitable for the studio less than seven days after its launch!
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This was announced by IO Interactive CEO Hakan Abrak who said the following:
“It has been a labor of love between our fans and everyone at the studio. As the developer and publisher, we are immensely proud that we can say Hitman 3 is already profitable. We have recouped the total project costs in less than a week. That puts us in a really good place and allows us to confidently move forward with our ambitious plans for future projects.”
While the Hitman franchise has been published by different companies throughout its history, Hitman 3 is the first full game in the franchise that’s self-published by IO Interactive, and this meant that marketing and PR were able to work close to the dev team that has been a huge benefit to the game.
This is definitely good news. Our review of Hitman 3 is set to hit the site soon, so keep an eye out for that.