While Crystal Dynamics’ Marvel’s Avengers is a fun action game, it’s hard to deny that it has its fair share of issues, of which many are still left unresolved. Unfortunately, it doesn’t seem to have made the kind of splash publisher Square Enix would have wanted, as the Marvel’s Avengers development costs have not been offset by the game’s sales, which were lower than expected.
In an earnings call report, Square Enix president Yosuke Matsude has said the following:
Sales of Marvel’s Avengers were lower than we had expected and unable to completely offset the amortization of the game’s development costs.
Replying to an investor, Matsuda confirmed that if Marvels’ Avengers has not been released in that quarter, then Square Enix would have made a profit given the game’s enormous development and marketing budget.
In addition to the amortization of that game’s development costs…another significant factor associated with the title was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic. There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward.
Mastuda is banking on post-launch content to make up for its initial launch sales, which is something not unheard of for GaaS (games as a service) titles.
One of the post-launch planned for the game is Kate Bishop’s introduction into Crystal Dynamics’ title, which is set to take aim this December 8.