According to a report from The Verge, Sarah Bond and Matt Booty have both received promotions to new positions following the company’s recent acquisition of Activision Blizzard. Sarah Bond is now the Xbox President, and Booty is stepping up to become Game Content and Studios President.
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This news comes by way of an internal memo from Xbox CEO Phil Spencer that The Verge managed to get their hands on. Now that Booty also oversees partner studios ZeniMax and Bethesda, Spencer clarified what the studio structure will look like:
ZeniMax will continue to operate as a limited integration entity led by Jamie Leder, President and CEO, reporting to Matt. Great games are fundamental to everything we do. We believe that an expanded gaming content organization — one that enables Xbox Game Studios and ZeniMax’s development studios to collaborate effectively together — will empower those world-class studios to do their best work in growing our portfolio of games players love.
To manage the platform of today, and build the platform of tomorrow, we are bringing together the teams that will make this possible. Sarah Bond will lead this team as President of Xbox — bringing together Devices, Player & Creator Experiences, Platform Engineering, Strategy, Business Planning, Data & Analytics and Business Development.
Several other notable names in the company also got moved around. Takeshi Numoto is stepping into the role of Chief Marketing Officer following the retirement of current CMO Chris Capossela. Additionally, Yusuf Mehdi is getting a promotion to Executive Vice President, Consumer CMO.
These reorganizations are likely a part of Xbox’s efforts to integrate Activision Blizzard into their ranks. While infamous Activision CEO Bobby Kotick announced that he would be stepping down at the end of this year, we’ve yet to know who will be taking his place.
We’ll be sure to let our readers know when Xbox officially announces all these changes to their corporate structure. In the meantime, we’ve got all sorts of newss on yesterday’s Xbox Partner Preview up on the site, including a peek at Metal Gear Solid Delta’s first in-engine footage.
Source: The Verge