With Microsoft gearing up for the release of the recently unveiled Xbox One, the company still plans to keep the current-generation Xbox 360 “vibrant for years.”
“We believe over the next five years we can break a 100 million unit installed base,” senior vice president of Interactive Entertainment Business Yusuf Mehdi recently told OXM. “That’s something we’re shooting for, it’s not a financial plan as such, it’s just rough numbers if you will. To sell another 25 million, half of those will probably come from replacements, but half will come from new buyers.”
He added, “and the way we’ll break into those segments is by hitting new price points, getting new classes of entertainment to come with the Xbox, and breaking into new customer segments. So you’ll see the Xbox 360 continue to exist, even as we launch the next generation Xbox One.”
“We think you can go broader than a game console, that’s our aim,” he claims.
Microsoft is planning a huge announcement related to the Xbox 360 at E3 this year, one that the company promises will “keep the console vibrant for years.”
Are you going to be hanging on to your Xbox 360 when the next-generation Xbox One rolls around?