Sony has today revealed the PlayStation studios opening animation, which players will see for all the PlayStation-exclusive titles moving forward. It’s a short seven-second trailer, but it’s one awesome one, I have to admit.
PlayStation Studios Opening Animation:
In a new feature on GamesIndustry, it’s mentioned that the PlayStation Studios brand will go live alongside the PS5’s launch later this year, and will only be featured on games developed and managed by Sony Interactive Entertainment’s (SIE) Worldwide Studios organization.
If you saw the clip, and you’ve seen an MCU (Marvel Cinematic Universe) movie, you might have noticed similiarties of some sort, and this thought hasn’t been lost on Sony themselves, though they mention that the inspiration from it comes from the games says Eric Lempel, Senior Vice President and Head of Global Marketing at Sony Interactive Entertainment.
What we really wanted to do was create a way to bring the consumer into the world. When they play our games that’s the nice robust piece that happens, and then you’re transported into an adventure with rich worlds, old characters, and really captivating stories. We’re all huge Marvel fans. One of our biggest games of all time has a Marvel character in it with Spider-Man. But this is really about doing something specific for our games and our industry.
Lempel adds that this trailer will be present on a bunch of different places, will have variations in existing trailers and so on. Think of this as Sony’s seal of approval for games.
You’ve seen the animated asset that will exist primarily during the beginning of our titles, but the brand will exist in a lot of different places. There are different, shorter animations that will exist in trailers… It will exist in advertising. It will be in any other creative assets, such as the game packaging and the game discs themselves.
We think this is a good way to let consumers know that, if they see it, then the quality games they’ve come to expect from us are here. And this brand will exist for well-known existing franchises, as well as brand new franchises that we have yet to explore.
With this set to go live with the PS5, don’t expect this branding to be part of the The Last of Us: Part II or Ghost of Tsushima when both games launch this summer.
What do you think of the PlayStation Studios opening animation? I’m personally excited to see it evolve over time as Sony aims it to be.
