In the latest for merchandising news, Sony Pictures Consumer Products have announced that they will now be handling the merchandise licensing for the PlayStation brand in North America. SPCP will partner with Sony Interactive Entertainment to represent the deal, with said deal encompassing several major PlayStation franchises like God of War, Horizon Zero Dawn, and The Last of Us.
Jamie Stevens, executive vice president of worldwide consumer products for Sony Pictures Entertainment, had a few words for the merchandising deal:
“We’re confident this strategic collaboration will provide fans with even more ways to interact with the PlayStation brand and their favorite PlayStation gaming IP through creative consumer products in North America. By partnering across Sony divisions, we are able to leverage existing teams and infrastructures to maximize brand exposure and create great products for fans. We look forward to working closely with the PlayStation team to develop new strategies to grow the business.”
It’s important to note that this only covers merchandising in North America, but with this deal finalized we may see more PlayStation first-party games immortalized in toys and other merchandise.
What do you think? Are you excited to see more PlayStation games and characters come to life via merchandising? Let us know in the comments below!
It is really a great development by Licensing by SONY. Great achievement for kids gaming