Despite maintaining record high concurrent player counts and sales going through the roof, PlayerUnknown’s Battlegrounds has recently suffered some unpleasantness. 

Chinese players are reporting issues with in-game ads, which promote a “game accelerator” VPN service. The uproar caused by these ads has resulted in an onslaught of PUBG negative reviews, calling the game out for introducing advertisements into a paid-for title.

Steam user NekoApocalypse was one such PUBG player experiencing frustration. He wrote:

I BOUGHT THIS GAME FULL PRICE AND YOU GIVE ME IN GAME ADS!!!!!!! SHAME ON YOU BLUEHOLE!!!!

For those who do not understand what I’m talking about, I’m a Chinese player and seemingly Bluehole get parterned up with some ‘game accelerator’ software and put an ad ON THE LOBBY SCREEN. (Basically a VPN software that makes you connect to the game faster)

It says ‘The only official accelerator of the game’..

The ad appears only if you connect from China, so it wouldn’t be a problem for players elsewhere, but why did Bluehole even approved this? They are already charging full price for an early access game and now they put ads in it. What kind of developer do this?

Over 15,000 PUBG negative reviews were posted during September 29 – October 2, with the majority blaming the in-game ads as the main criticism. 

Here’s hoping things improve for Chinese players!

In other PUBG news, Bluehole is in “talks” with Sony with regards to a PS4 version of the game. Speaking of the game coming to other platforms, click here to check out PUBG being played on a Game Boy!

Source: PC Gamer