Star Wars Outlaws Sales Are “Softer” Than What Ubisoft Expected; Dev Team “Mobilized” to Improve Player Experience
While Ubisoft has publicly mentioned that Star Wars Outlaws had the biggest marketing budget in company history, it seems that wasn’t enough to propel the game’s sales, as the publisher has confirmed that the Star Wars Outlaws sales numbers underperformed compared to expectations.
This was revealed by Ubisoft in its latest financial report released today. According to Ubisoft, Star Wars Outlaws sales were a lot “softer” than expected. However, the company is doubling down
Despite solid ratings (Metacritic 76) and user scores across the First Party and Epic stores (3.9/5) that reflect an immersive and authentic Star Wars universe, Star Wars Outlaws initial sales proved softer than expected.
This softer sales impact — alongside Assassin’s Creed Shadow’s delayed release — resulted in Ubisoft to revise its net bookings forecast in Fiscal Year 2024-2025, as the company is now expecting net bookings for the second quarter of FY2024-2025 to stand at around €350 ($389M) to €370 ($411M).
However, Ubisoft has a plan to correct the Outlaws ship, as the dev team at Massive Entertainment are “mobilized” to deliver updates to the game to further improve the player experience. Ubisoft is hoping to engage holiday consumers to buy the game, and sees Star Wars Outlaws as a “strong longer-term performer.”
In response to player feedback, Ubisoft’s development teams are currently fully mobilized to swiftly implement a series of updates to polish and improve the player experience in order to engage a large audience during the holiday season to position Star Wars Outlaws as a strong long-term performer.
Star Wars Outlaws will be available on Steam this November 21, which should further add to the game’s sales reach. While the third-person action game might be riding the Star Wars license, it seems gone are the days when a brand alone can move licensed games. In our review of Star Wars Outlaws, we mentioned, “While Star Wars Outlaws ticks off many boxes on what a good Star Wars games should be, it also doesn’t try and innovate beyond those check boxes. To add to it, what you’ll play in Outlaws is probably something you’ve played in another game, though a tad bit better, and executed earlier.”
When it comes to game updates, the dev team pushed out a patch centered on gameplay bug fixes, and we’re hoping more will be released soon. So far, Ubisoft has not mentioned any changes to the game’s roadmap which is good news for existing players. While it’s an uphill climb for Outlaws, Ubisoft can take comfort that they’ve managed to pull this off in some of their other titles like For Honor, The Division 2, and more, which had a rocky launch but managed to find its footing after several game updates were released.
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