Ubisoft has announced something head-turning; a digital gaming assistant called “Sam,” and it’ll help players gain access to loads of information about Ubisoft and the company’s games.

Sam is like Google Assistant or Siri, where it’ll utilize a technique known as natural language processing to create life-like conversations with users as they ask questions about games and tips for beating a level, as well as telling Sam to show them the next trailer for the latest Assassin’s Creed.

However, unlike Google Assistant or Siri, Sam is not a novelty assistant meant to be a fancy kitchen timer. Sam can analyze your match history in games like Rainbow Six Siege and provide players with community video tips based on what it believes you need to improve on.

Stephanie Perotti who is the vice president of online services says that Sam will make it easier for players to locate the information they’d like to know so that they can spend more time playing games and less time surfing the web.

With Sam, our ambition is to create an innovative and helpful service for players, one that knows them and helps push them get more out of their gaming experience. Sam provides a more personalized experience for our fans and delivers them what they need faster, so they can spend less time searching and more time playing.

If you’re interested in using Sam, you can download the Ubisoft Club mobile app on Google Play and App Store and participate in the open beta. With that said, Sam is available only in English and just in Canada with plans to expand Sam into other regions in the coming months.