Ubisoft Defends Microtransactions, Claims They Make Games “More Fun”
Ubisoft, a company that has been in the industry for decades, is going through a tough phase in its history. However, there is one rule that stands out clearly within the French company. Thanks to a 400-page annual financial report, we’ve learned about the main things shaping its future.
This is a long report that goes over all the key details about Ubisoft’s plans for 2025. One of the main points that stands out is on page 10, where the company discusses its business strategy, particularly how it plans to generate revenue from its games.
Microtransactions Make Games More Fun, Says Ubisoft
Ubisoft explained, “The adoption of monetization and engagement policies that respect the player experience and are sustainable in the long term. At Ubisoft, the golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more.”
They added, “Our monetization offer within premium games makes the player experience more fun by allowing them to personalize their avatars or progress more quickly, however this is always optional.”
While this is not the only point, Ubisoft is certainly one of the most criticized companies for how it treats its users. The policy of shutting down servers, as seen in The Crew, and ensuring that the game is not truly owned by the player, or the data collection practices are some examples. However, on page 135, there is a different view presented.
They stated, “The safety and well being of our players is our top priority, and we do everything we can to protect their data, provide safe and enjoyable gaming environments and guarantee responsible monetization mechanisms.”
Does implementing microtransactions make a game more fun? I assume a lot of gamers would be against that idea, but we’re not multi-million dollar companies.
In other news, Ubisoft’s CEO reveals that Star Wars Outlaws failed to meet expectations due to a declining interest in the Star Wars franchise, combined with design issues and a less-than-polished release.
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People can complain all they want, but the consumer has spoken and they love microtransactions to the tune of tens of billions of dollars a year. If someone complains about them, I guarantee they still buy them so sit down, stfu, and stop being a poser and a liar.
The worst part is that you’re right. And the story keeps repeating since the PS3/360 era. Every said microtransactions were bad but kept buying. Every company made a paid Online Pass to whoever got the game 2nd hand between 2010-2013. People said it was a terrible decision by the publishers but guess what… they bought it anyway. Resident Evil 5 and 6 made you pay for content that came in your game disc… and people bought it anyway.
Microtransactions are worse and more predatory nowadays and people keep buying even when they’re against it.
Gamers have been a bunch of hypocrites for a long time already.