Almost All Big Studios Are Using Generative AI in Their Games, Says Google Exec And Insider
Generative AI has been used in video game development for quite some time, mostly to handle repetitive tasks and smaller parts of the work. As the industry has evolved, it has become even more common and is now playing a bigger role in game development.
Almost all major publishers, companies, and studios are now using this tool to help create their games. Sandfall Interactive used it for Clair Obscur: Expedition 33, and Larian Studios is also using generative AI for the new Divinity. The real difference is not who uses it, but who openly admits it.
Many Major Game Studios Still Don’t Disclose Their Use of Generative AI
Jack Buser, global director of games at Google Cloud, said in an interview that many studios are using tools like Gemini and Nano Banana Pro during game development. He also mentioned that 9 out of 10 developers admitted in a recent survey that they are using AI in their games.
He said, “I think what players don’t realise is that their favourite games right now were already built with AI. Those games have shipped.”
Bloomberg journalist Jason Schreier also confirmed this, saying that most major companies are using generative AI to create games. According to him, the most popular tool right now is Claude, created by Anthropic.
There is still an important difference between using AI for brainstorming and early concept work, and using it to create assets, story elements, characters, and dialogue. Many people feel that if AI fully takes over the creative side, it becomes a serious problem.
Jack Buser believes public opinion about AI would improve if studios were more honest about using it. Many companies stay quiet because they fear negative reactions from players.
He also believes AI helps studios release games faster and take more creative risks. Instead of waiting seven years for one game, a studio could make several games in that same time.
He used Capcom as an example and explained that AI is becoming necessary because modern games have huge worlds that need to be filled with content. Creating every small detail by hand, like rocks, grass, and environmental objects, takes too much manual work during pre-production.
In other news, Hideo Kojima predicted at the Brazil Game Show 2025 that artificial intelligence will eventually create remakes and sequels for games and other media.
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