Report: Nintendo Faces Shareholder Pressure to Raise Switch 2 Price
Nintendo is currently under pressure from its shareholders, and one possible solution being discussed is raising the price of the Switch 2.
Even though the console has sold very well, with over 17 million units since June 2025, the financial results are still not satisfying investors. In simple terms, the console is successful, but not profitable enough for what shareholders expect.
Nintendo Switch 2 Price Increase Could Happen
According to analyst Takashi Mochizuki from Bloomberg (paywalled), investors are pushing Nintendo to improve profits. This pressure comes at a time when Nintendo’s stock has been falling for five months in a row on the Tokyo stock market, reaching its worst period since the Wii U era. Right now, the stock value is about half of what it was at its peak last August.
This situation may seem strange because Nintendo has a very successful console and strong games, but investors are focused on profit margins, not just sales numbers. Because of this, Nintendo may need to take action soon.
Nintendo will share a new financial report on May 8, where it will update sales numbers for Switch 2, the original Switch, and other devices. The console is expected to reach around 20 million units sold, but investors are still worried about how much money Nintendo makes from each sale.
Many analysts in Japan believe that raising the price of the Switch 2 could help solve this problem, because it would increase profit per unit. As analyst Hideki Yasuda said, “The market is punishing stocks that lack inflation-hedging power.”
However, not everyone agrees. Analyst Michael Pachter thinks raising the price would be a mistake. He said, “I think they would be foolish to raise prices. The consumer is hurting — people are paying more for gasoline and food, and when prices go up, entertainment budgets are one of the first things to go.”
Mochizuki also points out that this problem is not only affecting Nintendo, but also other companies like Sony, Capcom, Koei Tecmo, and Bandai Namco.
It’s also worth noting that the Switch 2 will reach its first anniversary on June 5, and it’s possible that a price increase could be announced. That is what many shareholders are asking for, even if it goes against what players would prefer.
In related news, Sony has also announced global price increases for the PS5, PS5 Pro, and PlayStation Portal, citing “continued pressures in the global economic landscape.”
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