EA Feels “Very Good” About Battlefield 6 Going Up Against Call of Duty This Year; Price Hike Concerns Quelled
While publisher Electronic Arts (EA) hasn’t revealed a release date for Battlefield 6 yet, rumors have surfaced suggesting the shooter will hit retail in the first half of October. If the game does release in that window, it puts it firmly in line with Activision’s Call of Duty franchise, which usually releases in the latter part of October or the first week of November.
Even if most games avoid the behemoth shooter mega-franchise, that’s not something EA is worried about, it seems — at least based on the latest statement by EA’s head chief.
EA CEO Says Battlefield 6 “In Line” With Fan Expectations
In the publisher’s latest quarterly financials Q&A, EA was asked about Battlefield 6 faring against Call of Duty later this year.
One analyst asked: “Curious how you’re thinking about the competitive setup this year between Battlefield and Call of Duty? Obviously, there’s the rumored October 10 release date, which looks like it’s very well positioned, if true, but just sort of curious how you’re thinking about the competitive profile overall?”
EA CEO Andrew Wilson gave the following as a response: “Yes. Great questions on both. First, we feel very good about the competitive slate relative to Battlefield this year. Certainly, we believe that the game we’ve built and all the modes around it are very in line with fan expectations around the world, both existing Battlefield fans and new to the franchise fans that we’re seeing coming in based on trailer views and what we expect to come through based on our release event in the next couple of days.”
In addition to that, EA was also asked about Battlefield 6’s pricing, and where EA sees the company landing “in terms of the $70 versus $80 price point?”
Wilson’s answer should be good news for gamers, as he confirms they are not looking to make any pricing changes right now.
Battlefield 6 Won’t Cost $80, as EA Is Not Looking to Make Pricing Changes Right Now
Wilson states, “We’re not looking to make any changes on pricing at this stage, but that’s in the construct of — we already offer a fairly broad pricing scheme across our various products. When you think about everything from free to play through to our premium products and our deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value. We’ll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes planned yet.”
For those worried that Battlefield 6 might cost $80, Wilson has confirmed that’s not happening, so breathe a sigh of relief. Of course, given market conditions, don’t be surprised to see future EA-made games to eventually breach that $80 price point, but it’s not happening with BF6. so that’s a win, I guess.
When it comes to Call of Duty, I don’t think EA has any aspirations or delusions that Battlefield 6 will beat Call of Duty: Black Ops 7 in sales, but even if BF6 is competitive in terms of mindshare and actual player sentiment, then that’s already a win.
One thing that Battlefield 6 might already have an advantage over Call of Duty is in character skins, as a leaked look at faction skins confirms there are no silly-looking ones planned so far.
The full multiplayer reveal of Battlefield 6 is set for tomorrow, July 31, and MP1st is at the event right now. Expect impressions, footage, and more coverage for the highly anticipated shooter.
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