BioWare Asked Influencers for Anthem Feedback at EA Play & Ignored Hundreds of Actual Gamers, Community Upset

anthem icetide update

We’ve already documented how Anthem was essentially absent from any new announcements at this weekend’s EA E3 event called EA Play. Unfortunately though, that hole gets dug a little deeper it seems. Over at EA Play, EA had kiosks with Anthem playable for the general public. While that in itself isn’t news-worthy, what happened after is.

Over on the Anthem subreddit, the top, most upvoted thread right now is how BioWare only looked for feedback from “influencers” (read: YouTubers, streamers, etc.) at EA Play and not from the actual gamers on the event floor who, y’know, actually play their game.

Here’s the screenshot that’s shown in the thread, with Lead Producer for Anthem Ben Irving telling the fan who tweeted to go to AHQ Anthem and post their feedback. Naturally, the thread is FULL of people upset at BioWare and how they’ve (mis)handled the event.

The thread is full of people up in arms on how BioWare values influencers more than actual gamers who paid for the game, and how this was a missed opportunity by the studio to connect to the Anthem player base.

Of course, there is the chance that this is all EA’s doing, but even so, couldn’t someone at BioWare attending the event send out a survey or just ask random people trying the game for feedback?

Is the Anthem community overreacting or did BioWare really did miss a big opportunity here to not only seek feedback, but also to connect to the player base?

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Hates bad writers.
Hates bad writers.
4 years ago

“hey people we pay and have inappropriate relationships with, tell us what we can do for YOU!”

What could go wrong? Peak EA. Absolutely clueless to what people want. A bad game at launch carries that it’s entire life.

Scrap.
Reset.
Do better next time. It’s the only way.

LordCancer Kain
LordCancer Kain
4 years ago

i hope ea closes bioware so we can stop pretending they make bioware games.

ExGemini
ExGemini
Reply to  LordCancer Kain
4 years ago

I would hope that EA closes, period.

Sir Uruk
4 years ago

Obviously, these influencers don’t play the game because – well, because, right?
Additionally, feedback from normal gamers tends to be so bloody accurate, in-depth and thought-out in comparison to feedback from influencers (who, we might recall this, never play the game but make a living of talking about this game) that this is truly shocking.

And now I’ll just skip any sarcasm. Come on guys. You could do so much better.

jameslara
Reply to  Sir Uruk
4 years ago

The issue (coming from someone who honestly doesn’t care about anthem much) that I’m seeing here is that EA/BioWare go on radio silence for what months? Come out, says they improve communication and at the first major opportunity that they really have a chance to prove it they pick paid people?

IDK if the game mattered to me I’d say that’s a big slap to the face. They’re called influencers for a reason, and that’s not to make companies change their mind but to get the community excited.
They could have some sort of public survey they’re or something to get everyone engaged but they didn’t, they targeted the people that they knew could market the game in a positive way.

It’s hard to take this form of feedback seriously when it’s potentially coming for paid shills.

asadachi
asadachi
4 years ago

Fuck Bioware.

GrimmyReaper
GrimmyReaper
4 years ago

Don’t worry. We are listening. Just believe us.

Charles Rogers
Charles Rogers
4 years ago

The only way bioware is going to resurrect anthem is with influencers like streamers.

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