CD Projekt Red’s sci-fi RPG, Cyberpunk 2077, is well-known for its launch fiasco back in 2020. In the years following the game’s release, however, CD Projekt Red had apparently been working behind the scenes to improve relations with players, according to an interview with the company’s VP of PR and Communication, Michał Platkow-Gilewski.
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Platkow-Gilewski shared his thoughts on how CD Projekt Red handled Cyberpunk 2077’s launch, citing that a lot of work needed to be done to fix the reputation of both the game and the studio.
We’re in a cool moment right now. Yes, the road was bumpy. When everything was awesome and amazing, before the release of Cyberpunk… it was the time of my life, but it was too good to be true. The game was shaping up to be amazing and we were all super hyped. But this hype surrounding us was a big pressure. Then there was the release and it was not a fairytale anymore.
We knew that we had to work hard to come back. It was a tough moment for everyone. We had to rebuild a lot of things inside of the company. We started with pipelines on the dev side, we started to think should we tie our future with a different engine or should we stay with our own? We made some decisions about how we work, how we are structured. It was a big rebuilding.
One of Platkow-Gilewski’s biggest concerns was that to rebuild trust in gamers, particularly in the studio’s core audience.
The biggest thing was standing up and saying ‘we have to do it’. Yes we were expecting a different launch for Cyberpunk, but now we have another chance in front of us. For me, as the person responsible for communication, I want to rebuild the connection with gamers, because we had people following us for years and they were disappointed. That’s, for me, is the biggest thing. We have to make the game for them.
Let’s hope the game’s redemption arc continues with its upcoming DLC, Cyberpunk 2077: Phantom Liberty, which launches this September 26 on PC, PS5, and Xbox Series X|S.