Video game microtransactions are kind of a hot topic right now — and with good reason. At the forefront of all this is none other than publisher EA, and it’s initial plans to monetize the progression system in Star Wars Battlefront II.
Well, it seems there’s a very good reason for EA to do this, and that reason is money — lots, and lots of money. Speaking at the 37th NASDAQ Investor Program, EA CFO Blake Jorgensen revealed that about 70-75% of the people who buy the publisher’s sports games join the Ultimate Team game mode; and in that group, half of those spend real-world money for the mode.
Today about 70-75% of all the people that buy the sports games join Ultimate Team. It’s fun. It’s a great way to play the game. Of those 75% of the people, about half of those people actually spend some money and the other half just play without spending. But in a free-to-play world, that’s a fantastic balance of spenders and non-spenders.
It’s not really surprising that EA Sports’ Ultimate Team modes generate a lot of revenue and pull in a lot of players. Just last month, we posted a report that mentions how current EA CEO Andrew Wilson is the one that greenlit the Ultimate Team mode in the FIFA franchise, and thus birthing microtransactions in the company’s titles.
Source: Games Industry