Embracer Spins Off “Fellowship Entertainment” and Will Be the Home of Big-Name Franchises
The Embracer Group might not have the same weight it had before when it was acquiring companies left and right, but the entity still has a sizable portfolio of studios and video game IPs.
Today, Embracer is shaking things up by splintering the majority of its gaming properties via its spin-off Fellowship Entertainment. Per the company, the main rationale here is to “further increase management focus to capture the full potential of the high-quality assets in the group and accelerate value creation.”
Fellowship Entertainment will be the new home of some of gaming’s most recognized properties and game makers.
Fellowship Entertainment Will Be the New Company That Will Have Darksiders, Tomb Raider, The Lord of the Rings and More
Per Embracer’s press release, it explains the existence and motive behind Fellowship Entertainment, as well as the studios and gaming properties it’ll house.
Fellowship Entertainment
Fellowship Entertainment aims to become an IP-led entertainment company built for growth and enduring momentum, with some of the world’s most beloved franchises at its centre as the stewards of The Lord of the Rings and Tomb Raider intellectual properties. As a standalone company, Fellowship Entertainment will have a better structure to maximize the potential of its highly strategic franchises.
Fellowship Entertainment will be the home of critically acclaimed studios and companies: 4A Games, Crystal Dynamics, Dambuster Studios, Dark Horse Media, Eidos-Montréal, Fishlabs, Flying Wild Hog Studios, Gunfire Games, Middle-earth Enterprises, Redoctane Games and Warhorse Studios. Fellowship Entertainment aims to create a new publishing group, operationally consolidating the talents from PLAION and other parts of the group. IPs include Darksiders, Dead Island, Kingdom Come Deliverance, Metro, Remnant, The Hobbit, The Lord of the Rings, Tomb Raider, and many more.
As for Embracer Group. it will still house a sizable stable of studios and gaming IPs as well, though muich smaller.
Embracer
Embracer will be a natural home for proven entrepreneurs and creative talents, supported by a more efficient structure, with enhanced governance, tighter cost control, and disciplined capital allocation. This will be combined with optionality from structural initiatives, including a continued focus on profitability and M&A, to drive shareholder value.
Entrepreneurially managed companies with deep heritageinclude Aspyr, Beamdog, CrazyLabs, Deca, Demiurge, DPI Merchandising, Limited Run Games, Milestone, PLAION Partners, PLAION Pictures, THQ Nordic (including 35 studios and subsidiaries), Tripwire and Vertigo Games. Intellectual properties include owned IPs such as Arizona Sunshine, Biomutant, Destroy All Humans!, Desperados, Gothic, Killing Floor, Kingdom of Amalur, MX vs. ATV, REANIMAL, Ride, Screamer, Titan Quest, Wreckfest, and many more IPs, as well as licenses such as Hot Wheels Unleashed and SpongeBob SquarePants.
Some of the new, current games we know that are under development by Fellowship include the new Tomb Raider game,the new Metro game, and more.
Let’s hope Fellowship achieves more success than Embracer when it comes to critics and sales.
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