Sony is going all in on God of War Ragnarok’s marketing, and it is visible in its latest commercial. The new God of War Ragnarok ad features Ben Stiller (dressed up as Kratos), and is talking to John Travolta and LeBron James.
Eric Lempel, the Global Head of Marketing at SIE says that “to launch the latest installment we wanted to take an innovative approach that combined both traditional and non-traditional routes,” and challenged his team to come up with new strategies to take the game into the global market. Check out the new God of War Ragnarok ad right here:
What could real parents learn from the relationship between Kratos and Atreus? Whether you’re a famous celebrity or a troubled god, parenting is always a work in progress. Just ask parent support group leader, Ben Stiller, as he explains to LeBron James, John Travolta and their children how the father/son dynamic in God of War Ragnarök can inspire us all to become better parents – especially when wearing the Kratos costume.
God of War Ragnarok arrives on PS5 and PS4 on November 9. The pre-load for the title has started to kick off in multiple regions.
More God of War Ragnarok Reading:
- God of War Ragnarok to Feature 5 Difficulty Settings, Can Be Changed at Any Time
- God of War Ragnarok Will Feature a Transmog Armor System
- God of War Ragnarok Director Doesn’t Want Fans to Pit Game Against Cory Balrog’s GOW 2018; Wants it Viewed as One Continuous Saga