New EA and Marvel Deal Involves Three New Games Including Iron Man

EA marvel deal

In a new EA and Marvel gaming deal, EA will be developing at least three new games for Marvel properties, including the Iron Man game by EA first-party Motive Studio. The EA-Marvel deal intends to draw otherwise-uninterested fans to the rest of EA’s gaming portfolio.

In a statement from Laura Miele, COO at EA:

We have been long-time fans of Marvel and their impressive leadership, so this is a remarkable moment for our developers as well as our players and fans. We look forward to welcoming Marvel into the EA family of creators and know this collaboration will produce exceptional experiences for our players. We can’t wait to see players’ reactions when they suit up as Iron Man and do the extraordinary things this Super Hero is known for.

The foundations of the deal were laid as Miele contacted Marvel Studios President Kevin Feige for management advice four years ago. She established a liaison with Marvel’s gaming chief Jay Ong during the pandemic, which eventually resulted in the new gaming deal between the two entertainment giants.

The first of the three new EA-Marvel projects is the single-player, third-person Iron Man game under development at Motive Studio, which is one of EA’s first-party studios. No plans or details about the other two games have been revealed, but we can assume major Marvel characters will be headlining those titles as well.

EA’s plan with the collaboration is to use Marvel properties to draw in a new audience that may not previously have engaged with its vast gaming portfolio, in the same manner as it has done with Disney’s Star Wars franchise. Miele said:

“We have an intentional, deliberate strategy to have a balanced portfolio. There will be Marvel fans who don’t play other EA games. That’s been true with Star Wars.”

Whatever the case, it will certainly be exciting to watch this collaboration develop, as players are sure to soon find themselves fully in control of more legendary Marvel characters in video game format.

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