EA says the Battlefield franchise hasn’t been damaged, according to CFO Blake Jorgensen, despite it’s problematic launch.
Speaking at the Morgan Stanley Technology, Media &, Telecom Conference in San Francisco, Jorgensen stated that the company is keen on maintaining a good image for the brand.
“We haven’t seen any damage, clearly we’re very focused on protecting the brand,” he said. “We’ve also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we’re finding that it’s working very well, I don’t see that there’s a damage issue. I think for us it’s making sure that we’re providing great gameplay for the consumer and we’ll continue to do that.”
Unfortunatley, Jorgensen did not talk about any of the upcoming games being developed by DICE, but said that Battlefield will play a key part in the new fiscal year, which is just a month away.