Report: Ubisoft Allegedly Using Bots to Promote Assassin’s Creed Shadows

In addition to offering a glimpse into the atmosphere of Feudal Japan, the recent World trailer for Assassin’s Creed Shadows has raised concerns about questionable practices by Ubisoft. At least, that’s what some viewers claim, having noticed suspicious activity in the comments section.

Shortly after the trailer’s release, viewers began to spot numerous comments with a similar tone and structure, all praising the trailer’s visuals and historical accuracy. What raised suspicion was that these comments were coming from accounts that appeared to follow an unusual and repetitive naming structure.

These accounts were all created recently, and the comments they posted appeared just a few hours apart, quickly racking up an unusually high number of likes—typically between 3,000 and 5,000. While the comments were human-written, bots seemed to have been used to boost their likes, further raising suspicion.

The sudden disappearance of these comments from the Assassin’s Creed Shadows World trailer has raised more questions, though no one knows yet whether Ubisoft or YouTube removed them.

Despite the lack of concrete proof, screenshots of the suspicious comments continue to circulate online. This has left many viewers wondering why a big company like Ubisoft would engage in such tactics to promote one of its most anticipated games given how ingenious people are nowadays in spotting out AI, bots and other non-organic promos.

Interestingly, this isn’t the first time Ubisoft has faced such accusations. Viewers also noticed a similar pattern of suspicious activity during the release of the Star Wars Outlaws Story trailer in April.

Ubisoft will launch Assassin’s Creed Shadows on November 12, 2024, for PS5, Xbox Series X|S, and PC.

Watch the World trailer here:

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Thanks, TheDkmariolink!

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