With the whole world going through the COVID-19 pandemic that not only has affected people’s health, but has affected the economy on a global scale unseen by anyone in modern times. While that might be happening currently, that hasn’t stopped Sony from releasing the PS5 later this year.
Speaking to Bloomberg, Sony Interactive Entertainment (SIE) President Jim Ryan was asked whether it’s a good time to launch the PS5 in this period of economic uncertainty.
And as we enter a period of economic uncertainty, is it a good time to be releasing a new machine?
Conventional wisdom and history show that our business is one of the more recession-proof businesses. But I think this will sharpen our need to ensure that we focus on getting the value equation right. And I emphasise value as opposed to price.
We must be more attentive than ever before to ensure that the overall value proposition in terms of the console and the games – the range of games, the quality of games, the quantity of games – makes this something that our community aspires towards. – Jim Ryan, President of Sony Interactive Entertainment
Speaking of PS5, in case you didn’t catch it last week, Sony unveiled a load of PS5 games available at launch and beyond that you’ll want to see. What’s more, we even got our first look at the PS5 console unit, too!
Do you agree with Ryan that the PS5 launch won’t be affected by the COVID-19 pandemic in terms of sales? Share your thoughts in the comments below.
Marketing bs. “Recession-proof” is easy to say when you’re releasing a product most players will plug and game, now talk about “recession-proof” in a sense of being employed, because video game industry is easily the quickest and worst to get laid off in a blink of an eye…