Browsing tag: John Riccitiello

Activision: BF3 is a Challenger Brand and EA Will Not Steal Our Market Share News 24

News 24 There seems no end to this war of words between Activision and EA executives. To catch you up to speed, here’s a chronological list of what happened so far: June 16th: Speaking to industry gamers, EA CEO, John Riccitiello, Said that he wanted the Call of Duty franchise to “Rot from The Core” August 17th: […]

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