Blizzard Rebrands for the Second Time

You may remember back in March when Blizzard decided it was time to head towards a new chapter in its life by rebranding the iconic to simply Blizzard. 

The change was met with sadness and reminiscing of the good ol’ days but was also met with confusion, as some found the rebrand to be unnecessary.

The confusion didn’t stop there though, as after the rebrand had taken place was still popping up in areas of marketing material, most notably in May when Bungie announced that Destiny 2 would be available through 

As Blizzard explains,

We understood that stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players” and that “…after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well.

However, instead of Blizzard just reverting to, they are stitching Blizzard to the name so that the brand will now be known as Blizzard 

Are you happy that Blizzard reverted back to the iconic name? Does it bring back some classic memories from the Warcraft days? Let us know in the comment section below!

Source: Blizzard 

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