Gearbox Boss Randy Pitchford Sort of Apologizes for Insensitive Borderlands 4 $80 “Real Fan” Comment
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Just the other day, Gearbox Software CEO Randy Pitchford made a statement that didn’t go over well with the gaming populace. While there’s no price point set for Borderlands 4 yet, Pitchford mentioned how a “real fan” would “find a way to make it happen” even if it was $80.
While it might be just $10 to some, any added cost to an entertainment product isn’t something people are warm to right now, given the tariff situation, rising cost of living, and other such issues.
Given Pitchford is the boss of a studio releasing a big game later this year, something like this won’t go unnoticed. Pitchford’s tweet gained a lot of steam and managed to attract close to two million views.
Gearbox Boss Sort of Apologizes for Tweet About “Real Fans”
Today, the Gearbox boss has now (sort of?) apologized to his tweet, and how nobody likes being taken for granted and it was not his intent.
Pitchford said, Boy howdy, JackGPT, is that how I sound? My bad, but cheers to Duke_Newcombe and @MoxsyOG for the funniest thing I’m going to read today!”
The exec continued, “In seriousness though, nobody likes being taken for granted and it was not my intent. I’m humbled by the love and support everyone has shown the team as we push hard to get this amazing game in your hands. They’re crushing it, and I can’t wait for everyone to play what’s going to be the best Borderlands ever! Regardless of where the price lands, it’s going to be worth it and then some. Back to work for me!”
I didn’t really see a “sorry” or something there, but that might be Pitchford’s version of an apology, but that might be the best we’ll get from the studio boss.
Will Borderlands 4 cost $80? That question remains unanswered for now, though we’re hoping it won’t or otherwise, a lot of people will be unhappy.
Borderlands 4 is set for release on September 12 on PS5, Xbox Series X|S and PC. The release date was moved up 11 days, which bodes well for the game’s development status.
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