GTA 6: More People Have Pre-ordered $100 Edition, Don’t Expect a Christmas Discount
Two months ago, Take-Two finally announced that Grand Theft Auto 6 would cost $80, which is $10 higher than your usual AAA title. However, that wasn’t the only thing announced then; the publisher also announced a $100 Ultimate Edition, which housed additional in-game items for the added cost.
If anyone thought the $80 price point might deter some from pre-ordering the game, that price incease didn’t even matter, as most gamers pre-ordered the Ultimate Edition, which is $20 higher.
Given the game will only be available via digital format, don’t expect it to drop in price anytime soon — and that also includes Christmas time.
GTA 6 Ultimate Edition Outpacing Standard Edition in Pre-orders
Speaking to CNBC’s Squawk Pod, Take-Two CEO Strauss Zelnick was asked by the hosts whether people were pre-ordering the $99.99 Ultimate Edition or the $79.99 base game variant. Zelnick responded, “Actually, it is skewing more to the premium edition, but that might be a reflection again of the fact that the most avid consumers are the ones who are pre-ordering.”
Zelnick was then asked what kind of discounting he thinks will happen or not around Christmas, and if there is a shift in pricing as people get closer to Christmas or does Take-Two try and hold the price, and how much of it is up to Take-Two versus retailers.
Zelnick answered, “Well, we obviously establish our pricing, right? And then storefronts can do what they wish. We don’t have any ability to control that. So if they reduce the price, they’re obviously reducing their margin on the sale. There are situations where certain retailers will price down to drive demand for other things that they sell. And I can’t tell what’ll happen. I will tell you that we preserved our pricing on Grand Theft Auto 5 for a very long time. Much longer than a standard release of an entertainment property.
While I am a bit surprised to see GTA 6’s Ultimate Edition selling more than the cheaper variant, it’s also worth noting that on the PSN Store, Sony is advertising the Standard Edition of games like GTA 6 at premium edition pricing.
Zelnick wasn’t ready to divulge actual pre-order numbers, but analysts think the game has already generated over $260 million in pre-orders.
For those unaware, the Ultimate Edition contains the following items as part of the $20 price increase.
* ’67 Vapid Dominator Buggy and Paradise Garage: A Mud Club monster offering impressive off-road handling for the backwoods of Mount Kalaga and beyond, conveniently stored at a garage in Watson Bay, featuring a weapon locker to customize your loadout for any occasion plus a stash box to deposit stolen goods to be fenced.
* ’95 Grotti Cheetah: Grotti’s signature mid ’90s sports car and ode to Shore Drive, the ’95 Grotti Cheetah, complete with a minimalist, retro-futuristic livery and available to punctuate later-stage action.
* Vehicles and Vapid Ganado Retro Build at Jason’s Safehouse: Switch gears and soak up the sun in either an Army fatigue-tinged Dinka Enduro motorcycle and Crest Kayak, or inject some muscle and classic stylings into Jason’s well-worn Vapid Ganado pickup with exclusive mods including a cab spoiler, rear aerials, and special livery.
* Vehicle Mod Shops: Two preeminent vehicle customization destinations are exclusively open for business with the Ultimate Edition and feature a wide selection of artistic and performance-based vehicle mods. At Rideout Customs in Vice City, transform vanilla vehicles into magnificent works of art with detailed interiors, exquisite rims, and donk stylings. Meanwhile at One-Eyed Willie’s in Lake Leonida, transform off-road vehicles with exclusive mods and even attain custom hand-painted masterpieces.
* Classic Car Collection: Track down a variety of abandoned classic and work-in-progress project cars and revitalize them to their former glory in this special commission from eccentric collector and local fixer, Wyman. Restore these and make them your own, including four vehicles that are only available in the Ultimate Edition.
* Shitzu Squalo: Perfect for casting in Gambit Bay and reeling in catches of all sorts, this gradient pink and blue Squalo docked at Washington Beach is made open-ocean-ready with an explosives-laden weapons crate.
* Hawk & Little Morgan Revolver: Sourced exclusively from the Vercetti Estate and found at Ammu-Nation stores as Jason and Lucia’s story progresses, his and hers versions of the powerful Hawk & Little Morgan Revolver are available with classic Vice City stylings for both Jason and Lucia, including palm-tree-etched grips, engraved detailing, high-performance scope, and personalized finishes.
* Personalized Weapon Variants: Personalized sidearms with detailed engravings for both Jason’s Girardi ES9 pistol and Lucia’s Klose K17 pistol.
* PTT Youngin$ Compound and Scores: One of Leonida’s loudest and most socially active gangs, the PTT Youngin$ grow premium hydroponics in places you’d least expect. Find a way to raid the PTT Youngin$ Illegal Goods Store in Southside Vice City and escape safely to score some special items and distinct contraband.
* Vice City Styles for Jason and Lucia: Whether poolside or side by side, Jason and Lucia can look the part with exclusive outfits, tattoos, and more.
* Goodtime Gear: A capsule collection of apparel and accessories inspired by the Goodtime State’s hit TV show character, Macca the Gator.
* Stock 305 Clothing Store: Exclusively open for business with the Ultimate Edition, Stock 305 is Stockyard’s premiere destination for elevated streetwear. Style various unique and exclusive looks for Jason and Lucia that complement the murals, tags, and artwork that put the neighborhood on the map.
* Sara’s Unisex Salon: Get signature salon hair styles for both Jason and Lucia, including facial hair for Jason and makeup and nails for Lucia.
* Electric Fang Tattoo: Stockyard’s most iconic ink bar, with over 50 exclusive, signature tattoos for both Jason and Lucia — all designed by the artist collective FAILE.
GTA 6 will soon surface on Netflix later this month, where we’ll see the latest trailer. Hopfully, we’ll see a lot more of GTA 6 before its November 19 release, though don’t expect to see or hear anything about GTA 6 Online anytime soon.
